Google Business Profile optimization for service businesses
For a local service business, your Google Business Profile is often the first thing a customer sees, before your website. We set it up right and keep it active, so you show up on Google Maps and look like the obvious call.
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A free homepage preview, built from your Google Business Profile, sent to you before your call.
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What is Google Business Profile optimization?
Your Google Business Profile is the listing that shows up on Google Maps and in the map results at the top of a local search, with your rating, your hours, your photos and a button to call. GBP optimization means filling out every part of that profile correctly and keeping it active. Google says it ranks local results mainly on three things: how relevant a business is to the search, how far it is from the person searching, and how prominent it is.
A lot of service business profiles are half finished: the wrong primary category, no services listed, a service area that doesn't match where the crews actually go, and photos from years ago. We fix all of it, then keep the profile current with fresh job photos, updates and a reply to every review, so it keeps working for you long after the first week.
- Relevance
- Does your profile clearly say you do what they searched for? Categories, services and description.
- Distance
- How close are you to the person searching? Your service area and location.
- Prominence
- Do people know and trust you? Reviews, photos, activity and your website.
How it works
Fix it once, then keep it active. A profile that's cared for looks like a business that's busy.
To start
Full profile audit
We go through every field, category and setting on your profile and compare it with the businesses showing up above you.
Right after
Fix and fill
The right categories, every service you offer, your real service area, hours, description and photos.
Every month
Keep it active and report
New job photos, updates and review replies, plus the calls, website clicks and direction requests your profile brought in.
What you get
A complete profile on day one, and one that stays that way.
- A full audit against the companies ranking above you
- The right primary and secondary categories for your trade
- Every service you offer listed, with a description
- A service area that matches where your crews really go
- Hours, holiday hours, description and contact details kept current
- Fresh job photos and updates on your profile
- A reply to every review, drafted for you
- Your business name and phone number matched across your website and listings
Part of the Booked Jobs Engine
Google Business Profile optimization is one of the six parts of the Booked Jobs Engine, and every Genesiz build includes all six. Your profile and local SEO get you found, your website and reviews win the click, and lead follow-up and missed-call text back answer every call that comes from it. See the whole engine.
7days to go live
Web design
A fast, phone-first website built from your Google reviews and job photos, with a page for every service you sell.
Learn more →48hours, then a quote check-in
Automated lead follow-up
Every web form and quiet quote gets a text back from your company, and the estimate books onto your calendar.
Learn more →45seconds to text back
Missed-call text back
When you can't pick up, the caller gets a text from your company within 45 seconds, before they call the next name on Google.
Learn more →2hours after the job to ask
Google review generation
Every finished job gets a review request by text, and every new review gets a reply drafted for you.
Learn more →1page for every service you sell
Local SEO
The basics Google needs to trust your business: service pages, clean titles, local schema and matching listings.
Learn more →Questions about your Google profile
Anything else, ask on your call. It comes with a free homepage mockup, built before we talk.
Get my free mockupDo I need a Google Business Profile if I don't have a storefront?
Yes. Service businesses that go to the customer can hide their street address and show a service area instead, and still appear on Google Maps and in the map results.
How long until I show up higher?
It depends on your trade, your area and the companies around you, so nobody can honestly promise a spot. A complete, active profile with steady reviews gives Google every reason to show you, and you'll see your calls, clicks and direction requests every month.
Do you need access to my profile?
Yes. You add us as a manager, so you stay the owner and can remove us at any time.
Is this the same as local SEO?
They work together. Your profile is what shows up on Google Maps and in the map results. Local SEO is the work on your website and listings that helps Google trust both.
See your new homepage first
We build a free homepage preview from your Google Business Profile and send it to you before your call, so you see the work before you decide anything.
Get my free mockup- Prefer to call? (210) 460-9432
- San Antonio, TX · working with service businesses across the U.S.